Quiksilver's founder, Alan Green, just started making boardshorts because it was fun. No grand plan. Just something to do. That creative pursuit paved the way for surfers to perform and express themselves in and out of the water. 

To highlight the brand’s rich surfing heritage and the scallop leg boardshort that started it all, we worked with teams across the globe to create an immersive digital experience where users could learn about the brand’s 40+ year history, get inspired and shop the collection online.