For over 20 years, Room 214 has been a growth partner to brands big and small. Being a digital-first agency has also meant frequently evolving the services offered to stay relevant to customer needs. The agency’s own branding and online presence, however, had stagnated and was working against itself to simply showcase the agency’s capabilities.

To help elevate and expand the work of our creative team and position the agency for future growth, we overhauled the existing branding and its many touch points, resulting in a bolder visual identity and a system for organizing the agency’s four distinct business units. The new identity helped grab the attention of national retailers including Bass Pro Shops and Natural Grocers, who became new clients after launch.