How do you differentiate your brand when price, quality and customer service are virtually the same across the category? This was the question facing Panasonic’s Media and Entertainment division–a leading provider of audio and LED video solutions to sports venues like the Atlanta Braves’ SunTrust Park.

To help stadium owners understand how Panasonic’s products could improve their fans’ game day experience, we created a campaign highlighting the digital touch points available for uncovering new revenue opportunities and driving total fan engagement during live events.

The campaign saw nearly double the conversion rate of previous creative and a 4x increase in the number of MQLs in the first 6 weeks. The campaign video had an 83% completion rate and :59 of view time (out of 1:07).