For over 100 years HARIBO has been satisfying sweet tooths (sweet teeth?!) everywhere. In a highly competitive candy aisle, the brand needed digital-first content to stay special in fan’s minds. We brought the Happy World of HARIBO to life through a high volume of bright, playful and mouth watering social content.

The results were anything but sour, including 1,311% increase in monthly engagement, over 24 million impressions on target channels (24% over goal) and 319% YoY organic fan growth. Exact number of followers who licked their phones while scrolling was underreported.