Client: Aceso / Agency: GRIT / Role: Associate Creative Director
Unlocking the power of hemp.
Named after the Greek goddess of healing, Aceso is a line of hemp-derived supplements founded on the belief nature holds the key to wellness.
With nearly 100 different known cannabinoids (THC and CBD being the most widely known) there are a lot of misconceptions about products derived from these ingredients.
The art direction and brand elements were intentionally kept simple to reduce confusion and educate customers about the product benefits and intended use for each of the formulas.
The idea was to position Aceso as the most natural, innovative and effective CBD products available. The opposite of Big Pharma. Distilling the brand as a natural recipe for relief.
